Advertising Park Hotel

Park Hotel, the highest tower in Asia in 1934

The horse race track of Shanghai (today’s People square) was at the center of the entertainment district in Old Shanghai. Hotels were built in the neighborhood including the home of Chinese stars, Yangtze Hotel (see post Yangtze Hotel for more details), the Great China Hotel and the New World Hotel.

Lászlo Hudec Park Hotel opened in 1934 on the Northern of the race track, on Bubbling Well Road. Financed by the Joint Savings Society, a major Chinese financial institution, it was a clear attempt to compete with the Cathay Hotel that opened a few year earlier on the Bund. As displayed in the advertising material below, entertainment was the main point of the hotel’s offer. If the Cathay was the home away from home for foreign travelers, the Park Hotel was designed with residents in mind, as well as guests coming to enjoy the race track and other local entertainment establishments. Those included the neighboring theaters (Grand Theater, Nanjing Theater and Metropole Theater), as well as the shopping temples on Nanjing Lu (Wing On, Sincere and Sun Department stores) as mentioned on the below map.

Advertising leaflet for Park Hotel in Shanghai

I particularly like the hotel silhouette and the characters displayed. Their dress look very much like characters from movie Casablanca. Another specific feature is the display of parts of the Chinese city (Longhua Pagoda and the Civic Center, in today Yangpu district ) as possible tours destination from the hotel. Although Longhua Pagoda was (and still is) a major tourist destination, the new Shanghai area of Jiangwan was rarely mentioned in foreign guides.

Using the same concrete raft technique as the Cathay, the 24 floors building was the highest of Shanghai… and in Asia. It only lost the Shanghai crown in the 1980’s when high buildings construction restarted. For decades the Park Hotel tower dominated Shanghai sky. The view from the top floor was unobstructed and stunning, as seen on the picture below. From up there, one could practically see the whole of Shanghai. For people of the time, this view must have been as stunning as the one from today’s Pudong skyscrapers.

Since most of the original Art Deco interior and furniture has disappeared, the Park Hotel does not compare to today’s luxury hotel anymore. The exterior is now roughly back to its original design, but inside only the ball room of which the circle floor was designed by German Bauhaus trained architect Richard Paulick has survived.  When Park Hotel opened though, it was one of the best of Shanghai, competing not only in height but also in the best services with the Cathay. Below is a rare advertising leaflet for the

Rare advertising for Park Hotel

Pictures of the original Park hotel and decoration are extremely rare, but the hotel was clearly of the highest standard. It hosted two major restaurants, the Main Dining Room “remindful of the choicest wines and Epicurean French Cuisine” on the second floor and the Grill room on the 14th floor “which has a reputation on its own”. 14th floor was also the location of the Sky Terrace, I am preparing a special post on this one.

The Grill Room of Park Hotel. Thanks to my friend Peter Hibbard to find this one

It also had a lounge on the 3rd or 4th floor, ideal location for drinking cocktails while watching the horse races. The highest attention was put for the kitchen… though no Chinese restaurant is mentioned.  “The pastry cook has his place, and quite an important one” as high teas were (just like today) an important market for the hotel. The Park Hotel’s pastry reputation survived the years, as it was one of the few places to buy cakes until the bakery revival a few years ago. It was particularly famous for its Palmiers, or “butterfly cookies, Hu Die SU” as it is called in Chinese, that are still on sale today (Please see post “Tasting Old Shanghai” for more details).

It was quite a shock when I discovered this leaflet in a market in Shanghai more than 12 years ago. It can date it from 1937 or 1938, as I know from other sources that Mr T M Lamb was the GM in 1938. Nearly eighty years later, this advertising for Park Hotel looks very much like today’s top hotels promotion material.

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