I recently wrote a post about Coca-Cola and its advertising in Shanghai. The soft drink was bottled in Shanghai by Watson’s Water, a brand that is still sold in Shanghai. Its main slogan was “every bottle is sterilized”, showing the need and attention to clean water then, like today. Its main competitor Aquarius, 正广和，a brand that is also still sold in Shanghai today.
Aquarius water was originally founded in 1893, producing “water both still and sparkling, for the table”, as noted in “Sketches in and around Shanghai”, published in Shanghai in 1894. The factory was located away from the city, at the cross of Broadway and Seward Road, meaning right behind the Astor House Hotel, in today’s Hong Kou district. Like it’s competitor, it became an essential supplier of water and drinks for foreigners and wealthy Chinese.
As displayed in above add, the “every drop is distilled” shows the attention for water purity and safety just like today. One of the main drink on offer in the Shanghai heat of mid June was Aquarius Grapefruit Squash, to be drink with Gin as a refresher.
Aquarius was advertising in Chinese newspaper as seen above, linking is sparkling water with the high life of the day, elite activities including horse riding, tennis, swimming and dancing. Since the ad is in Chinese, it was clearly aimed at the Shanghai bourgeoisie that was rapidly growing at the time. Orange squash was surely a soft drink competing with Coca-Cola.
Soft drinks brands had also a number of promotional objects to give out to customer. My favorite one is the serving tray (top picture) that was surely used in the restaurants, bars or hotels in Old Shanghai. Along with it came the bottle opener (see below), that it still very usable today. I even found a picture of the actual Aquarius water bottle, though I have never seen the bottle itself.
The Aquarius brand is still in use in Shanghai, with one of the main depots in Min Hang district. Funny enough the current logo is still the same as the original and the Chinese name is still the same, though now in simplified characters.
For Coca-Cola advertising, follow the link to post “More on Coca-Cola ads”.