Recent post Coca-Cola in Old Shanghai, was dedicated to a particular ad for Coca-Cola in Shanghai in 1938. This lead into researching it’s largest competitor in Old Shanghai, the Aquarius water company. This pushed me into more research about Coca-Cola advertising in Old Shanghai.
This 1927 add is probably the most famous one for Coca-Cola in Old Shanghai. It feature super top movie star Ruan Lingyu. This particular ad was used again for marketing material by Coca Cola around 2010.
Ads in magazine was a major channel a the time, like the one above, from 1938.
Mural was also a major advertising channel. I am not exactly sure where below picture was taken, but surely in the business district behind the Bund.
For more info about foreign brands in Old Shanghai, go to the excellent site of MOFBA (Museum of Foreign Brands Advertising in the Republic of China).
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