Tag: Hotels

More New Asia Hotel luggage label

Search about New Asia Hotel continued after the original post “New Asia Hotel“. Not much seem to have been written in English about it, probably due to its off side location in Hongkou (Hongkew in old spelling) district and its short original life from 1932 to 1937 (before being taken by the Japanese authorities). My original post “New Asia Hotel” attracted attention from fellow researchers, who shared the information with us.

First of all, the original post showed one example of label, but I found another one. Style is very similar but this one is round, compared to the original with slightly different shape. The round shape is also smaller, with different font used though design is very similar.

Luggage labels were is fashion in luxury hotels, and New Asia Hotel was one of the many hotels in Shanghai. More Old Shanghai luggage labels are displayed on post “Old Shanghai luggage labels” as well as “More Old Shanghai luggage labels“.


Peter Hibbard, who has researched the Cathay Hotel and wrote a book about it (See post “Peace at the Cathay“) gave a lot of information of the original mission of the New Asia Hotel.

” The New Asia deserves special mention as it was a remarkable diversion from other ‘modern’ Chinese hotels. Before the Japanese arrived the hotel was a moral exemplar. The New Asia Hotel decided to break away from the prevailing standards of Chinese hotels by barring mahjong, women of ill-fame and opium. With branches of the hotel already operating in Hong Kong and Canton, the nine storey Shanghai hotel, situated on the corner of Tiendong and North Szechuen opened in January 1934. The aim of the Cantonese general manager, Mr. Cheng Bew, known to foreigners as Mr. B Jones, was to conduct business along the lines of the foreign hotels where the morals of young men may be preserved and where the charges will be within reasonable reach of the average man’s pocket.

The unusual combination of Christian fellowship and sound business practice brought, to the surprise of many, immediate and lasting success. In it’s first year of operation the hotel received over 72,000 guests. All of the hotel’s 450 staff were meticulously trained in the hotel’s own lecture rooms, with many of them being able to speak English.

The hotel company, in deliberately omitting a ballroom from the hotel, substituted a spacious roof garden for healthy recreation and games. However a small bar was to be found on the ground floor near a club-like lounge and reading room. The hotel invited international patronage, with the Chinese and foreign dining rooms being a favourite lunchtime haunt of Shanghai’s diplomatic circle. “

Peter also added specific information about the drastic change of policy after the takeover by the Japanese authorities.
“The China Weekly Review May 28th, 1938:

Christian Hotel Converted into den of intrigue…

The New Asia Hotel …has been diverted to strange usage, so strange as to verge on the occult if one would believe all the stories told about the hostelry.

When opened it announced that it would be ‘operated in strict accordance with Christian principles,’ in sharp contrast to some other hotels in the city which catered to ‘the flesh and the devil.’ It had Gideon bibles in every room and was the first ‘strictly modern’ Chinese hotel in Shanghai.
When the Japanese seized the Hongkew area, the Special Service section grabbed the New Asia and established its headquarters there. For a time it was operated by foreigners but now totally Japanese. Now serves as headquarters for around 30 different ‘puppet organisations.’ The New Asia is a hotbed of traitorous activity, housing all manner of organisations which the Japanese warlords are using fro breaking down Chinese resistance or misleading or confusing the public as to what really is going on.’
Secret agents of the organizations are sent into the International Settlement and the French Concession to solicit members. They are plentifully supplied with funds and their main purpose is to invite the prospect to the New Asia for a feat and party. Many Chinese newspapers carried stories of nightly orgies.”

After WW2, the hotel continued being used by the military.
” The China Daily Tribune 3.3.48
Air Transport under General Chennault – the Flying Tigers, moved into New Asia Hotel after V-J Day, later occupied by the US Army and then the Army Advisory Group in 1948.”

Finally, the building was designed architect S. A. Sayer, but American Chinese architect Poy Gum Lee (See post ” Poy Gum Lee lost building“) was also involved as a consultant. He was a rumored to be the actual designer but denied in a new paper post. He retained shares of the hotel after he returned to New York.

Park Hotel accounting part 2

This post is a follow-up from post “Park Hotel accounting“, analyzing accounts Shanghai Park hotel for 22nd October 1938. The original post was looking into the purchase side of the hotel accounts, this post is looking into the revenue side. In October 1938, the international settlement had been surrounded by the Japanese army since Aug 1937, travelling to the rest of China was difficult and only few ships came from abroad to Shanghai. It is then not surprising that the room part of the revenue is low, nearly the same as the F&B, as tourists and businessmen travelling were very few.

The above picture is the daily earnings report for the date of 22nd Octobre 1938, summarizing all the earnings of the hotel including rooms, restaurants and other guest services. Besides Park Hotel had four restaurants as well as room service, details of which can be found on the Park Hotel leaflet that was show in post “Advertising Park Hotel“.

For F&B, on the list is “sustentation”. This large post (44% of revenue on that day) probably covered breakfast and maybe some more small snacks along the day. It must have been reserved for the residents and their guests, as no revenue is booked from outside.

The grill room was located on 14th floor, overlooking the race course. Numbers show that it was the most popular restaurant of the hotel by revenue, with more than 70% of restaurant revenue on that day. Notably, wine revenu was higher than the food showing that it was popular to drink alcohol while eating grilled meat, as it is today. The restaurant attracted many customers from the outside, as the least part of the revenue comes from residents (about 15%). The largest part (56%) was city, i.e. external regular customers with accounts at the hotel who did not need to pay cash, but where sent the “sheet”, meaning the tab, for collection at the end of the month. Finally, about 27% was cash, meaning external customers that did not have a credit line.

The dining room French cuisine on 2nd floor was much less popular (representing 6% of revenue), with most customers being residents of the hotel. The Chinese restaurant had little more success (about 10% of the revenue).

The hotel also had a lounge and a bar that was massively selling drinks, amounting to 30% of total F&B revenue. The place must have been popular in town, as residents only accounted for a third of the revenue, while city and cash accounting for a third each. The main feature of Park Hotel lounge was a full view of the race course, this made the lounge and bar particularly popular during the racing season. The races were organized in a Spring and Autumn season. The Autumn season would start in October with races on weekends culminating on Champion’s day in November. 22nd October 1938 was a Saturday, it was probably a day of races, explaining the strong attendance of the bar and the grill room which both had view on the race course.

A substantial amount was also spent on cigars, probably mostly in the bar. Telephone was also a source of additional revenue as Park Hotel was one of the places where people could make international phone calls. It was the location for the first international call with the USA attended by Soong Mei-Ling, wife of the Chang Kai Shek in 1935 after AT&T started transpacific telephone service. With the international settlement surrounded, international phone calls were surely of high demand at that time.

For more information on the accounts of Park Hotel, please go to post Park Hotel accounting.